COMPANY INTRODUCTION

- Brand Story 

Working as a flight attendant for the past 10 years,
I have visitednumerous countries all over the world.
The place that I fell in love with the most was Paris Charles de
Gaulle airport.
CHARDE is a brand that was created out of my love
for Paris and its trends that I wanted to share with the world.

The #ContemporaryBrand CHARDE, was developed and launched
by a former flight attendant of 10 years with the goal of satisfying
even the most picky #BeautyEnthusiast such as herself who used
to try out 100 different brands every year.

Healthy Ingredients ┃ Honest Components ┃Reasonable Prices
CHARDE cosmetics are made with high-quality ingredients centered
around these three values.

Mixing the ingredients and contents with the heart of my child using it,
After hundreds of tests, we only release slow but complete products.

Makeup isn't just about the brand
Trust the Ingredients inside!

CHARDE products
display ‘%'
of all ingredients inside.

[All of our products consists of
over 90% active ingredients]

- Brand History

• 2022

  • Popular products are on sale in the Wadiz Store
  • Vietnam export contract and initial export of $30,000
  • Jan 2022. ‘CHARDE 83% Hawaii Deep Sea Water Toner Pad’ Launch
  • Participate in COSME Week Tokyo Exhibition in Japan
  • Japanese export contract and initial export of $50,000
  • Vietnam export contract and initial export of $30,000
  • MOU signing ceremory with Vietnam
  • Business meeting in Cosmoprof Singapore 2022

• 2021

  • CHARDE awarded at ‘Wadiz Brand Award 2021’ [Awarded 2 years in a row]
  • Oct 2021. Entered Hmall on sale
  • ‘Cloud Ampoule’ completely sold out after Hyundai TV Home Shopping Broadcast
  • June 2021. ‘Hawaii ICE Cream’ Launched
  • ‘Cloud Ampoule’ : Introduced as Dasom Ampoule of K-pop group SISTAR               in ‘Whats in My Bag’
  • Launch&contract with Singapore BHG Department Store
  • USD 400,000 in revenue after launch by Taiwanese Influencer @Amissa
  • Pop-up Store Launch at Hyundai Department Store in Korea
  • Broadcast on Naver Live Commerce channel
  • Feb 2021. No.1 in the Wadiz’s beauty category
    No.1
  • 2021 Seoul Awards Winner of Innovative Products
  • Lanuch & export contracts for Hongkong's aesthetic clinics,
    such as E-Beauty

• 2020

  • CHARDE awarded at Wadiz Brand Award 2020
  • ‘CLOUD AMPOULE No.1’at Singapore Qoo10, after launch
    No.1
  • Export $20,000 to Singapore
  • Cloud Ampoule launch in Wadiz 34,644%, USD 237,000
    No.1
  • Oct 2020. Cloud Ampoule Launch
  • Oct 2020. Launch at Onnuri Store, Korea's largest pharmacy franchise group
  • Oct 2020. CHARDE ranked in Get It Beauty's Mist TOP5
    TOP5
  • Oct 2020. ‘Wonder Girls Sunmi’ introduced ‘CHARDE’ as a highly recommended mist in TV Beauty Show ‘Get It Beauty’
  • Introduced as Korean actress ‘Kim Hee Jeong’s Cushion’
    in ‘Whats in My Bag’
  • Wadiz MOMENT CUSHION launch: 35491%, USD 177,000
    [Ranked No.1 in Wadiz]
    No.1
  • June 2020. CHARDE Hawaii Deep Sea Water MOMENT CUSHION lanuch
  • Korean Actress ‘Seung-Hyun Hong’, Singer ‘Sleepy’ and announcer
    ‘Ji-Young Hwang’ introduced ‘Hawaii mist’ as a must-have item
  • K-pop group ‘Apink’s Nam-Joo Kim’ introduced ‘CHARDE’
    as a must-have item on board
  • Feb 2020. CHARDE segment on DongA TV's ‘Beauty N Buty’
  • No.1 Ranked on HwaHae platform Mist Category [4.83]
    No.1
  • CHARDE Hawaii Mist launch in Wadiz 4730%, USD 23,000
  • Jan 2020. CHARDE 86% Hawaii Deep Sea Water Ampoule Mist Launch

• 2019

  • September 2019. CHARDE Establishment

Sales Direction

- Domestic Sales

1. WADIZ - By entering the Wadiz platform, it reached the honor of being the No. 1 in the cushion section, 

exceeding Wadiz 200 million won.

The new product, Cloud Ampoule, is loved so much that the word "shared lover" has been created with the supporter.

2. ONNURI STORE - Entered the No. 1 pharmacy brand in Korea, Onnuri Store

3. LOTTE HOME SHOPPING - Entered Lotte Home Shopping

4. I-Beatuy Lab - Entered i-beauty lab where you can see the beauty of the world at a glance

5. SNS Crisis Group purchase Item - #daldal_cong Influencer Daldal cong Market Group Purchase Item

6. SNS Crisis Group purchase Item - #wwwhhcom Influencer Lasmonde Market Group Purchase

- Overseas Sales

Marketing

- Online Marketing

Use of product line promotion and marketing

through various channels such as social media, blogs and various media

- TV & Magazine

Product line promotion and review advertisement through various channels of TV & Magazine

- Influencer Marketing

Brand promotion and marketing effectiveness

by introducing and selling products to various influencers

THANK YOU

www.charde.kr/en